sachinp2904
About me
Dynamic Sr. Marketing Communications Manager with 19 years of experience in executing integrated marketing strategies that align with business objectives. Spearheaded the launch of five major product campaigns, resulting in a 30% increase in market penetration and a 25% boost in customer inquiries within six months. Seeking opportunities to drive brand growth and customer engagement through innovative marketing initiatives and strategic partnerships.
Work Experience
Sr. Manager Marketing & Communications
Tata Hitachi Construction Machinery
2019-02-12
-
2024-11-29
Brand Marketing, product brochures, event collaterals, social media promotions, product videos, product launches, and print materials.
•Develop and promote branding initiatives aligned with corporate business goals.
. Manage agency and partner relationships to ensure seamless campaign execution.
•Maintain strict adherence to brand guidelines across all collaterals (static and dynamic).
•Defining and executing Go-To-Market strategies, including value proposition, lifecycle, promotion, and content strategies.
•Collaborating with Product Managers, Engineers, and UX designers to align marketing strategies with business objectives
. Analyzing campaign performance, deriving insights, and optimizing strategies for enhanced engagement and growth.
• Possess strong creative, design, and copywriting skills, ensuring market-specific and channel-relevant messaging..
•Oversee end-to-end 360-degree campaigns, covering product conceptualization, multi-channel marketing strategies, customer engagement.
Education
Bachelor of Commerce
Graduate
2001-04-09
-
2003-04-25
Bachelor of commerce with major in Business Management and Accounting.
Disability-Info
UDID
Yes
UDID Number
KA5290519820020459
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Disability Percentage (As per certificate)
70%